The Art of Being Flexible

Uncategorized Apr 07, 2020

If you haven't noticed, I am in the midst of rebranding my Physical Therapy practice.  I want to use this time to tell you a bit more about the new name as well as how this rebrand has made me exercise my own flexibility as a business owner.

First, let's talk about why I chose the name.  When I first learned that I would need to rebrand my business, I had no idea how to start deciding upon a new business name. I decided to ask my patients what type of name they felt would best describe my practice now that they were already a patient of mine and had experienced working with me.  My patients are awesome, for the record, and agreed to offer me suggestions that they thought of.  When I saw the suggestion "HiFLEX PT", I immediately had a draw to it.  Flexibility is a word that is applicable to all aspects of my hybrid mobile/brick and mortar practice.  My practice is rooted in flexible scheduling, flexible location, improved flexibility of the...

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